Rakhi 2024: The festival of Raksha Bandhan will be celebrated on Monday. Quick commerce companies like Blinkit and Zepto have also geared up to turn this occasion into a big business opportunity. Quick commerce companies will do free home delivery of Rakhi. Apart from this, the companies have also given customers a chance to win offers like car, iPhone, TV and foreign travel. Apart from this, if you are abroad, you can also send Rakhi and gifts to your relatives.
Blinkit surpassed last year’s sales
Blinkit recently said that it will deliver rakhis and gifts to the homes of Indians living in the US, Canada, Netherlands, Germany, France and Japan. The company’s CEO Albinder Dhindsa said that international orders will be accepted till August 19. We will fulfill the promise of delivery in just 10 minutes. By Saturday afternoon, the company had crossed last year’s sales figure. He said that 90 percent of international orders have come from the US. Apart from this, we have also received orders from Japan and Australia.
Zepto is giving free shagun envelope, you will get many offers
On the other hand, Zepto has started the ‘Rakhi Aapki, Lifafa Hamara’ campaign. The company’s target is to make 35 lakh deliveries in 3 days. The company has said that from 17 to 19 August, they will give the Shagun Ka Lifafa for free. It will have a scratch card. With its help, you can win prizes up to Rs 5 crore. Zepto’s Chief Brand Officer Chandan Mendiratta said that for the Shagun Ka Lifafa campaign, we have tied up with Dabur, EasyMyTrip, Ariel and Tide.
Companies are opening dark stores, Flipkart minutes increased competition
According to a Business Standard report, quick commerce companies are rapidly increasing their dark stores. We will get to see more such offers in the upcoming festival season. Recently, Flipkart has further intensified the competition in this segment by launching Minutes. The company will open around 100 dark stores before its Big Billion Days event in October. Blinkit is going to open 2000 dark stores by 2026 and Zepto is going to open 700 dark stores by March 2025.
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