Diwali 2024: Business is going on in the markets across the country including Delhi due to Diwali and its related festivals. Traders are trying to attract more and more customers. In view of the increasing crowd and business in the markets on Raksha Bandhan, Navratri and Karva Chauth, traders are expected to do business worth Rs 4.25 lakh crore in the festive season of Diwali this year. Whereas in Delhi this trade is estimated to be around Rs 75 thousand crores.
Special arrangements in all metros, tier 2 and tier 3 cities
Praveen Khandelwal, MP from Chandni Chowk and National General Secretary of Confederation of All India Traders (CAIT), said that preparations are being made in full swing in the markets of Delhi and across the country in view of Diwali and other festivals. Shri Khandelwal said that shops in the markets of towns and villages in all the metros, Tier 2 and Tier 3 cities of the country including Delhi are being decorated according to the theme of Diwali. Special care is being taken for colorful lights, rangoli, and other decorations so that customers get a festive atmosphere and more and more people come to the markets.
Traders are increasing the stock of goods
Keeping in mind the huge increase in demand during the festival, traders have already started increasing their stocks of various items especially gift items, clothes, jewellery, electronics, mobiles, furnishing, decoration materials, puja materials, rangoli etc. , Photos and idols of Gods and Goddesses, readymade garments, toys, food items, confectionery, electrical goods, consumer durables etc. are the main ones.
Traders are also increasing sales by giving promotional offers.
CAT National President Shri BC Bhartia said that various types of discounts and promotional offers are also being considered to attract customers. Shopkeepers are running schemes like ‘Buy One-Get One’ or Diwali discounts to attract customers. Since there is a huge crowd in the markets during Diwali, the police and local administration are being requested to make special arrangements for security and traffic control, while on the other hand the trade associations are also planning to hire additional private security guards at their level. Are.
Traders are also facing challenges of e-commerce
Praveen Khandelwal also said that the markets of the country including Delhi are fully prepared for Diwali and are taking many new steps to face the challenges of e-commerce and this time to do big business in the festive season. Are completely ready.
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