Wedding Season Shopping: After doing good business during the Diwali festivals, now traders across the country have started preparations with the hope of big business in the upcoming wedding season. The wedding season Devuthani Ekadashi is starting from 12th November and will continue till 16th December. It is estimated that 48 lakh marriages will take place in this wedding season in which business worth about Rs 6 lakh crore is expected.
The study conducted by CAIT estimated 48 lakh marriages.
According to a study conducted by the Confederation of All India Traders (CAIT), the retail sector, which includes both goods and services, is expected to contribute significantly to the spending. Last year, in this season, a total business of Rs 4.25 lakh crore was done from 35 lakh weddings. This year, due to increase in the dates of auspicious marriage auspicious time, there is expected to be a significant increase in business. There were 11 auspicious times in the year 2023, whereas this year there are 18 auspicious times which are likely to boost business further. An estimated 4.5 lakh weddings in Delhi alone are expected to generate business worth Rs 1.5 lakh crore this season.
Many auspicious dates for marriage in wedding season
According to Acharya Durgesh Tare, convener of Veda and Spirituality Committee of CAT, in this year’s wedding season, the auspicious dates in November are 12, 13, 17, 18, 22, 23, 25, 26, 28 and 29, while in December these are The dates are 4, 5, 9, 10, 11, 14, 15 and 16. After this, there will be a break in the wedding season for about a month and will start again from mid-January to March 2025. CAT has made this estimate based on data obtained from discussions with major business organizations dealing in wedding related goods and services in 75 major cities across the country.
National General Secretary of CAT and MP from Chandni Chowk, Delhi, Praveen Khandelwal said that this study has also revealed that there has been a big change in the purchasing behavior of consumers and they are now giving more preference to buying Indian products than foreign goods. Which is a big success of Prime Minister Narendra Modi’s ‘Vocal for Local’ and ‘Atmanirbhar Bharat’ vision.
Lakhs of crores spent on weddings across the country
Giving details of wedding expenses, CAIT National President BC Bhartia said that this season, according to estimates, there will be 10 lakh marriages across the country, expenditure of Rs 3 lakh, 10 lakh marriages, expenditure of Rs 6 lakh, 10 lakh marriages, 10 lakh marriages, Rs 1 lakh, 10 lakh weddings, Rs 15 lakh, 7 lakh weddings, Rs 25 lakh, 50,000 weddings, Rs 50 lakh, 50,000 weddings, Rs 1 crore or more.
Huge expenditure on various items in marriage
The wedding expenditure is divided between goods and services which mainly includes clothes, sarees, lehengas, and other apparel at 10 per cent, jewelery at 15 per cent, electronics, power tools, and consumer durables at 5 per cent, dry fruits, sweets, And usually 5 percent is spent on snacks, 5 percent on groceries and vegetables, 4 percent on gift items and 6 percent on other items.
He said that on the other hand, in the wedding services sector, 5 percent will be on banquet halls, hotels, and wedding venues, 3 percent on event management, 10 percent on tent decoration, 10 percent on catering and services, 4 percent on flower decoration, 3 percent on transportation and cab services. , photography and videography 2 percent, orchestra, music etc. 3 percent, light and sound 3 percent and other services 7 percent. He also said that since last year, a new trend has been increasing on social media services for weddings. is worth the expense
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