Food Delivery Sector: The competition between Swiggy and Zomato in the food delivery segment is years old. However, Zomato was successful in bringing its IPO in the market first and today due to the tremendous rise in its stock, Zomato has left Swiggy far behind. But now Swiggy has also geared up. It has announced a big IPO, which will be launched in the market soon. Before that the company is taking big decisions one after the other. Recently, Swiggy Instamart had announced 24-hour delivery in three cities of Delhi-NCR. Now Swiggy said on Friday that it will deliver food in just 10 minutes. Swiggy Bolt has currently been launched in 6 cities.
This strategy has been successful in quick commerce sector
Till now this strategy has been used in the Quick Commerce sector. The interesting thing is that there also the main competition is between Swiggy and Zomato. Swiggy is waging a tough battle in quick commerce through Instamart and Zomato through Blinkit. According to Swiggy, under Bolt you will be able to order things like burger, tea-coffee, cold drinks, breakfast and biryani. It takes very little time to prepare these things. Swiggy Bolt is currently launched in Hyderabad, Mumbai, Delhi, Pune, Chennai and Bengaluru. Soon it will be started in other cities also.
Will have to order from restaurants within 2 km area
Swiggy said that it will also deliver ice cream, sweets and snacks under this. However, the consumer will have to order from the restaurant located within his 2 km area. Company CEO Rohit Kapoor said that the delivery partner will neither get any incentive nor have to pay any penalty for Bolt and regular orders. According to Rohit Kapoor, Swiggy has worked to bring the order time to 30 minutes. Now we want to take it to 10 minutes.
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