Sachin Tendulkar Startup: Sachin Tendulkar, who is called the God of Cricket, continued his innings in different fields even after retiring from the game. He was a member of the Rajya Sabha. After this, he invested in many companies, here too he got success like cricket. Now he is going to bring his own sports brand (Sports Athleisure Brand). For this, he has joined hands with Karthik Gurumurthy, former head of Swiggy Instamart. Karan Arora from Swiggy can also join him.
The name is SRT10 Athleisure Private Limited
Quoting sources, the Economic Times report said that a holding company has also been formed for the new sports athletics brand. Whiteboard Capital is also going to support Sachin Tendulkar’s startup. It has been named SRT10 Athleisure Pvt Ltd. Sources said that this startup is currently trying to collect funds.
Even after retirement, he remains the brand ambassador of many companies
Even after Sachin Tendulkar’s retirement from cricket, there is a competition among companies to make him their brand ambassador. He earns money by advertising for many companies. However, in this startup, he is not going to be just the face of the company. Here he will work as the founder of the company. He is spending full time in selecting the products of the new brand along with his other colleagues. Recently, Sachin Tendulkar has also benefited tremendously from the IPO of Ola Electric.
This startup will compete with big brands like Nike and Decathlon
According to the report, Sachin’s startup will compete with big brands like Nike and Decathlon in the country through low prices. Local manufacturing will allow the company to control the price. Initially, the company will bring cricket and badminton related products to the market. Due to the increasing interest of people in health and fitness, the demand for sports goods has increased. In this segment, the share of sports shoes is about 60 percent, clothing 30 percent and the rest is all other products.
Virat Kohli and MS Dhoni have also entered the business
Sachin Tendulkar is also a part of a fashion brand called True Blue. In this, he is a partner with Arvind Fashion. Recently, it was decided to launch it globally. He also promotes brands like Spinny, Boost and BMW. Apart from him, Virat Kohli is a partner of Universal Sportsbiz. It owns the Wrogn brand. Apart from this, MS Dhoni, Katrina Kaif and Deepika Padukone have also invested in many startups.
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