Jio Cinema Merging With Disney Plus Hotstar: Today is the era of OTT, along with web series, people also like to watch movies on OTT. While there are many foreign OTT platforms like Disney Plus Hotstar, Amazon Prime Video and Netflix, the dominance of the Indian OTT platform Jio Cinema is also increasing.
There was already news that Jio Cinema is going to merge with OTT platform Disney Plus Hotstar. Jio Cinema will create a big unit with this merger which will have a direct impact on the Indian media industry. However, the merger of Jio Cinema and Disney Plus Hotstar has not happened yet. But even before this, Jio Cinema has shaken the OTT industry.
What will be the benefit of merging Jio Cinema and Disney Plus Hotstar?
Let us tell you that the merger of Jio Cinema and Disney Plus Hotstar will create a single strong streaming platform in India. This unit will have more than 100 TV channels and two main over-the-top (OTT) platforms – Disney Plus Hotstar and Jio Cinema. This unit will have the right to distribute sports content owned by Reliance and Viacom18 and Disney’s content in India.
How Jio Cinema shook the OTT industry?
Now the question is that Jio Cinema and Disney Plus Hotstar have not merged yet, then how has Jio Cinema shaken the OTT industry? In fact, according to Binged, Vivek Srivastava, Growth and Business Head of OTT platform Amazon Prime Video India, will now take over as Executive Vice President and Business Head of Jio Cinema Hindi.
Jio Cinema will dominate other OTT platforms!
Vivek Srivastava, who has worked in strong OTT platforms like Amazon Prime Video, will join Jio Cinema with his experience and strategy. In such a situation, the chances of growth of Jio Cinema have increased and it can dominate other OTT platforms.
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