WhatsApp Income: WhatsApp is one of the most popular messaging apps in the world today. Through this, you can avail many facilities like text messages, voice and video calls, photo and video sharing for free. But the question arises that if this service is available for free, then how does the WhatsApp company earn?
WhatsApp Business
WhatsApp launched Business WhatsApp in 2018, with the aim of giving small and large businesses a platform to connect directly with customers. Through this app, businesses can provide order updates, product information and customer service to their customers. Some features are paid for business users, such as using APIs to communicate with customers at scale, which generates revenue for WhatsApp.
WhatsApp Pay
WhatsApp has recently launched WhatsApp Pay feature in India, which is a UPI based payment system. However, currently no charge is taken on this, but in future WhatsApp can earn from this feature by charging a small fee on transactions or through partnership.
Indirect earning through data
Although WhatsApp does not use its users’ data for advertising, its parent company Meta (Facebook) has some user information, which helps it deliver more targeted advertisements on Facebook and Instagram. In this way Meta benefits indirectly, which also proves beneficial for WhatsApp.
Premium services and future plans
WhatsApp may plan premium features in the future. This will provide additional facilities to large businesses for customer engagement and encrypted communication. Thus, WhatsApp earns through its many services in the business segment and in indirect ways. Despite its free use, it works on an effective business model.
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