Excise Policy: Andhra Pradesh government has released the notification of its new liquor policy on Tuesday. Chandrababu Naidu government has fixed the price of liquor in the state at Rs 99. The state government claims that with its help, not only will illegal liquor be controlled, but local companies will also get an opportunity to make cheap branded liquor. The government hopes that from its new excise policy the state will be able to earn a revenue of about Rs 5500 crore. This policy will come into effect from October 12. Apart from this, 3,736 liquor shops will also be opened in the state.
Branded liquor will be available at Rs 99 or cheaper in the state
While issuing the notification of excise policy, the state government claimed that it has been prepared taking inspiration from states like Haryana. Now liquor shops have been made private in the state. Now branded liquor will be available in the state at Rs 99 or cheaper. Liquor sales have been decreasing in the state for the last 5 years. Now the government hopes that it will increase and the state will be able to join the top 3 markets of the country. The new excise policy has currently been implemented for two years. This will bring stability to the companies and retailers will also be able to join it in greater numbers.
Prices were increasing continuously for 5 years, sales were decreasing
In Andhra Pradesh, the prices of liquor have increased continuously during the last 5 years, due to which the sales have declined. According to the organization that runs the beer industry in the country, now investment in the state may also increase. About Rs 300 to 500 crore is spent on each brewery. Due to the new policy, more and more companies would like to come to the state. As per the excise policy, the license will be given through online lottery. Four types of licenses will be available in the state, whose fees have been kept between Rs 50 lakh to Rs 85 lakh. Shop owners will be given 20 percent profit on sales. Apart from this, license of 12 premium shops can be taken for Rs 1 crore for 5 years.
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