Bharti Airtel, taking a major step to address the growing problem of spam, has introduced India’s first AI-driven, network-based spam detection solution. It will be automatically activated for all Airtel users. This solution sets a new standard in telecom innovation by alerting customers about spam calls and SMS in real time without downloading any app or making a service request.
Addressing the growing threat with the help of advanced AI
Spam calls and messages have been a longstanding problem in India, affecting millions of mobile users every day. According to a recent industry data, India is one of the top countries in the world to be affected by spam calls and SMS, which causes a lot of inconvenience and privacy risks.
Airtel’s new solution aims to address this challenge by leveraging Artificial Intelligence and Machine Learning. This will provide unique security to Airtel customers.
Gopal Vittal, Managing Director and CEO of Bharti Airtel said, "Spam has become a growing concern for mobile users, affecting both their daily lives and their trust in digital communications. Today we are marking a milestone with the launch of India’s first AI-driven spam-free network, which will provide our customers with an escape from intrusive and unwanted communications in their lives."
Innovative Dual-Layer Protection: A first in the world of technology
Airtel’s solution is built on a unique dual-layer protection framework that integrates network-level defense with advanced IT systems. Since all calls and SMS pass through this dual-layer AI shield, the system processes 1.5 billion messages and 2.5 billion calls every day in just 2 milliseconds, which is equivalent to handling 1 trillion records in real time. This capability reflects the processing power and speed of the AI-driven system and makes it one of the best spam detection tools available globally.
Airtel’s in-house team of data scientists developed this proprietary technology last year, which analyzes patterns such as call frequency, duration and sender behavior to identify communications and flag them as “suspicious spam” Classifies as. How effective this solution is is shown by the fact that it has identified 100 million potential spam calls and 3 million spam SMS every day, creating a new industry standard in proactive management of spam.
Proactive alerts and protection against harmful links
Apart from identifying spam calls and SMS, Airtel’s AI system provides additional protection against malicious content. The solution scans SMS in real-time against a centralized database of blacklisted URLs and alerts users about suspicious links. Alerts, which may jeopardize safety. This extra layer of security helps prevent phishing attacks and other digital threats that often go unnoticed.
In addition, the tool can detect unusual patterns, such as frequent changes in IMEI numbers, which are often used in fraud cases. This not only protects customers but also enhances the overall security of the network, making Airtel a leader in the fight against digital fraud.
Creating new standards of customer safety
This approach underlines Airtel’s commitment to enhancing the customer experience through continuous innovation. Airtel is setting a new benchmark for the industry as India’s first telecom operator to launch an AI-driven, network-based spam detection solution that puts user security and convenience at the forefront in a rapidly changing digital landscape. .
With this launch, Airtel solidifies its position as a technology-driven market leader, focused on building a spam-free, secure and reliable network for its customers.
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