In fact, while Apple and Samsung were making smartphones, Nokia continued making keypad phones. The company believed that people would not buy touchscreen phones. Later he created his own operating system named Symbian. But that too failed. The reason is that this operating system was not as good as Android and iOS. Nokia delayed the change. By the time he understood, it was too late.
There was a time when Nokia had created its own brand value. He thought that people would buy his phones because of his name. But by that time people had started liking Android and iOS phones and they did not want to buy old Symbian OS phones.
At one time, Apple and Samsung strengthened their brand with their iPhone and Galaxy series, but Nokia could not do so.
Gradually Nokia also lost people’s trust and people started buying Apple and Samsung phones.
In the year 2014, Nokia launched good phones like Nokia Lumia and Asha series. But it did not do well in the market. The deal with Microsoft did not prove to be very effective for Nokia and the company’s market share kept decreasing.
Published at : 23 Dec 2024 07:44 AM (IST)
