Luxury car maker Lamborghini has launched its new car in India this week. The company has launched its new car ‘Lamborghini Urus SE’ in the Indian market at a time when the sales of its expensive cars are gaining momentum here.
This sales record was made last year
Lamborghini’s sales in the Indian market have increased significantly in recent years and are continuously increasing. On the basis of that, last year Lamborghini set a sales record in India and for the first time the figure crossed 100. Lamborghini’s total sales in India in 2023 were 103 cars. In 2023, it was the first time that Lamborghini was able to sell more than 100 cars in the Indian market in a single calendar year. Just a year before that, in 2022, the company sold 92 cars.
Choice of soldiers in Indian market
Meanwhile, an interesting information has come to light, which makes the Indian market special for Lamborghini. In a report by Financial Express, Lamborghini’s Asia Pacific Director Francesco Scardaoni has been quoted as saying that while the buyers of Lamborghini cars around the world are older, in India, on the contrary, comparatively younger people are liking the cars of his company.
India has the youngest buyers
According to Scardaoni, the average age of buyers of Lamborghini cars in global markets is around 50 years. In India, the age of buyers of Lamborghini cars has been between 40 and 50 years for the past few years, but in recent years it has come down to below 40. According to Scardaoni, Lamborghini has its youngest buyers in India among all its markets.
Owners and officers of companies are the biggest buyers
Out of the 103 cars sold by the company in the Indian market last year, most of the cars were bought by the company owners. Company owners contributed about 46 percent to Lamborghini’s Indian sales. After that, the managing directors of companies contributed the most at 37 percent. 9 percent of Lamborghini cars were bought by CEOs. The rest of the buyers included people from the sports and entertainment industry.
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